Stability and experience
Curo, part of the IntegraFin group
As a key member of the IntegraFin Group, Curo is backed by one of the UK’s leading providers of technology and services for financial advisers. As the parent company of both Transact and Curo, IntegraFin brings long-term stability, sustained investment, and deep industry experience.
Who we are
Developed by Time4Advice and now part of the IntegraFin Holdings plc Group, Curo is a CRM and practice management platform built specifically for financial planning and wealth management firms. Built on the Microsoft Power Platform, it helps firms streamline operations, improve efficiency, and enhance the client experience.
Backed by the strength and stability of the IntegraFin Group, Curo continues to evolve through ongoing investment, innovation, and deep sector expertise
Our mission
Making financial planning easier
Our mission is to empower financial planning and wealth management firms with secure, scalable and AI enabled technology that drives growth and exceptional client service. As part of the IntegraFin Group we are committed to helping firms harness their data, streamline operations and deliver high quality advice experiences.
Three principles guide everything we do
These principles shape our product roadmap, service model and long-term investment strategy as part of the IntegraFin Group.
Empower Advisers through technology
We create tools that remove friction and duplication enabling Advisers to focus on developing great client outcomes.
Unlocking the value of data
We help firms treat data as a strategic asset, enabling deeper insights, better governance, and evidence based decision making.
Raising the standard of client experience
We support firms in delivering modern, digital first experiences that meet client expectations and Consumer Duty standards.
Our history
Years of development and industry insight
Since our foundation in 2010, Time4Advice has continuously evolved, starting with the development of Curo, originally based on Microsoft Dynamics CRM 4.0, through to launching the fully cloud native Curo Power Platform to the market in 2025. This modern platform reflects years of development, industry insight and a commitment to delivering future-ready adviser technology.
Curo has evolved over more than a decade into a next‑generation advice platform built on the Microsoft ecosystem. Curo's modern journey began when Microsoft announced the cloud‑first future of Dynamics in 2018–19, prompting Time4Advice to initiate a proof‑of‑concept in 2020 and commence full product development in 2021. The first major live deployment followed in December 2022, validating the scalable architecture that underpins the platform. By March 2025, Curo had moved into a full product‑lifecycle BAU phase, supported by continuous enhancements in performance, automation, security, and integration capability. Today, Curo continues to mature as a cloud‑native, Power Platform–driven solution delivering enterprise‑grade control, extensibility, and a unified adviser and client experience - shaped by real‑world implementations, extensive technical modernisation, and an ongoing programme of innovation.
Sustainability
Doing the right thing
We strive to minimise our environmental footprint and contribute positively towards long-term sustainable outcomes for our stakeholders. Our Group values are centred around doing the right thing, and not just for our customers and advisers, but also our employees, shareholders, suppliers and the wider community.